What happens to products after the point of sale is as critical to the customer experience and your profitability as the activities that bring them to market.

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The reality of offering any product in the marketplace is that at some point in time, some items will be returned. Whether the product is defective, or the end customer simply changed their mind, you must be prepared to manage the reverse logistics of your business.

 

Consumers expect returns to be free, easy and fast, so the burden is on supply chains to take the cost out of what is inherently a loss. That is why (RMA) returns management needs to be efficient in order to minimize the impact on your bottom line.